Shots of objects from Special Collections often get engagement, like this one from the BL. It’s worth noting that not all your posts have to be about your library: images of the geographic location you’re in are often popular, as in this Liverpool Uni Library example. Remember: pictures of Words do not work! Shots of library interiors seem to do really well, as to shots of library exteriors… Archive photography is always popular. A perfect shot of a book, taken on an expensive camera, will reach fewer people than a nice picture of your library’s interior taken on your phone.

In the library world, it’s photos of interesting things that do well here, rather than incredible photography per se. You might post a few times a week to the Grid, even if you post more often to Stories. It’s what people see when they click on your profile. The Grid is the bread-and-butter, the ‘main’ posts you put on your Instagram account.

So, what do you post, and where should it go? At the time of writing, there are four ways to post Instagram content.

Profile grid instagram meaning